The Intergovernmental Panel on Climate Change report leaves no room for doubt: we need to reduce our dioxide carbon emissions by 45% before 2030 if we want to limit global warming to 1.5°C. In a digitalized world of fast-growing image production and consumption, we at OCUS believe there is a great opportunity to make a very significant contribution to reducing the impact it has on our planet. That’s why we decided to assess our carbon footprint and to get the most precise picture possible. We first learned about The Climate Act Initiative, through the Galion Project. It has helped us build an action plan to structure our environmental policy. It also confirmed some of our intuitions, namely that most of our footprint is actually related to external patterns and if we want to have a clear reduction, it will only be possible by a collective approach.
We worked hand-in-hand with our partner Greenly and applied the ADEME methodology. Multiple sources were used to estimate our footprint:
We took into account the broadest perimeter possible, from scope 1 to scope 3, only excluding the impact of the use of our products sold.
How to interpret it: OCUS carbon footprint does not only consider scopes 1 & 2, but also indirect sources of emissions caused by our main providers, by our community of photographers and our clients (scope 3). When only looking at scope 1 & 2, our carbon footprint drops to 199 tCO2, which is two times less than the observed level of emissions of similar companies on Greenly. We were pleasantly surprised to see we had intuitively made the right decisions on our core business, but we wanted to go beyond that and get the global picture. That’s why we have included scope 3 which includes the impact that our community of photographers has. Although the number might seem big (1599 tCO2), if we look at it in hindsight, we are already contributing to the reduction of these emissions. It’s hard to calculate it, but prior to using OCUS, many of our clients were sending individual photographers to travel far and wide to capture images. Our service promotes collaboration with local photographers which contributes to a reduction of travel carbon emissions.
Defining our action plan is underway. It is important for us to involve as many ambassadors as we can. That’s why our approach is not only limited to our collaborators but also includes our community of photographers, our clients and our providers. Here are the main lines that are already taking shape:
Want to learn more about this initiative and Greenly? Check out what they have to say directly on their website.
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