Social media that brings in customers you can see.
Heat by Ocus is the social media manager made for restaurants. Local Creators film your food, Heat plans and posts it, and you see the clients it brings in. You approve.
10,000 restaurants a month photographed by Ocus
Including DoorDash, Uber Eats, The Cheesecake Factory, P.F. Chang’s, Marco’s Pizza, Côté Sushi.
tionacho_nycTio Nacho
Posted by HeatThis week3 posts plannedApproved by youPosted Fri, 6:00 pmRestaurants on Heat: Xe May, Tio Nacho, Santisimo Taco
- You approve every post
- Month-to-month
- Cancel anytime
Meet Heat
Hi, I’m Heat, your restaurant’s social media manager.
I plan your posts, book local Creators, edit and publish. Growth adds Attribution Loop for your ads; Scale adds your organic posts.
Hear it from the owners.
Three restaurants on Heat, in their own words.
Heat has been doing all the editing, all the shooting, all the ideas, and they even schedule our posts.
There’s actually one type of restaurant I wouldn’t recommend Heat to. That would be my competitors.
You can go to your dashboard, check the new content, approve it, and that’s it.
Since they started Heat
- 3.4×visits to Tio Nacho’s online ordering page
+20%visits to Xe May’s online ordering page
Real posts
Made and posted by Heat.
From June to September, Heat published 37 posts for Tio Nacho and 37 for Xe May. These are the ones people watched most.
What you get
More posts. Less work.
Heat takes the social media work off your plate and shows you how your posts perform.
Seen by people nearby.
Sales you can track.
Hours back every week.
Compare
Your social media, without the agency bill.
What each option costs, and what it asks of you.
What you compareHeatAgencyor freelancerHiringa social media manager
HeatAgencyor freelancerHiringa social media managerMonthly costFrom $99$600–2,000$4,000–6,400in salary
Getting startedA 15-min demo. Nobody to hire.Pitch, contract, onboardingRecruit, hire, train
Your adminApprove posts. Welcome Creators.Briefs, meetings, approvalsManaging a person
CommitmentMonth-to-month. Cancel anytime.Contract or retainerSalary or contract
Photos and videosLocal food Creators, every monthDepends on the contractOne person’s time
Attribution LoopAds attribution on Growth, Ads + Organic on ScaleUsually likes and viewsUsually likes and views
Compare Heat with
What you compareHeatAgencyor freelancerHiring
HeatAgencyor freelancerHiringMonthly costFrom $99No contract$600–2,000$4,000–6,400in salary
Getting startedA 15-min demoPitch, contract, onboardingRecruit, hire, train
Your adminApprove postsBriefs and meetingsManaging a person
CommitmentMonth-to-monthContract or retainerSalary or contract
Photos and videosLocal Creators, every monthDepends on the contractOne person’s time
Attribution LoopGrowth: Ads. Scale: Ads + OrganicLikes and viewsLikes and views
How it works
Three steps. Heat handles the rest.
You stay in control. Heat does the day-to-day.
Set up in 15 minutes.
Link your social media once. On Growth and Scale, connect your ads account and POS for Attribution Loop.
Local Creators film your food.
Heat arranges visits from local food Creators. They film your dishes, team and space in exchange for a meal, which you provide.
Attribution Loop on Growth and Scale.
Attribution Loop connects your ads with your POS data to help track customers and sales. On Scale, it covers your organic posts too.
Plans
Simple plans. No contract.
Every plan includes Heat AI, planning, Creator visits, editing and posting. Growth adds Attribution Loop for your ads; Scale adds your organic posts. Book a demo and we’ll help you pick.
Plan
Starter
$99
per month, cancel anytime
Social
$249
per month, cancel anytime
Recommended
Growth
$399
per month, cancel anytime
Scale
$699
per month, cancel anytime
Heat AIYour AI social media manager.
Included
Included
Included
Included
Posts a week
1
2
3
4
Channels
Instagram
Instagram
Instagram
Instagram + TikTok
Brand CreatorsPro photos and videos of your restaurant (3h shoot).
1 a year
2 a year
4 a year
6 a year
Food ExplorersLocal Creators film your food for a meal.
Up to 1 a month
Up to 2 a month
Up to 4 a month
Unlimited
Ads managementAd budget paid separately.
–Not included
–Not included
Up to $500/mo + 10% fee
Up to $1,000/mo + 10% fee
Attribution LoopSales tracking with your POS.
–Not included
–Not included
Ads
Ads + Organic
- You approve every post
- Month-to-month
- Cancel anytime
Prices before applicable taxes. Food Explorer meals are separate. Ad spend is paid separately from your subscription. On Growth and Scale, Heat runs your ads for a 10% management fee on the ad budget.
Your questions, answered.
What do I have to do?
Heat
Approve the content, welcome Creators when they visit, and tell Heat when something changes. Heat handles the planning, coordination, editing and publishing.
Can I see whether social brings in sales?
Heat
Growth includes Attribution Loop for your ads, and Scale adds your organic posts. Connect your existing POS to help track sales; attribution depends on the systems you connect and the available data.
Are Creator visits included?
Heat
Yes. Each plan includes food Creator visits and brand shoots as listed above. You provide the Creator’s meal; ad spend is separate from your subscription.
What do I pay beyond my plan?
Heat
Food Creator meals and your ad budget, plus a 10% management fee when Heat runs your ads on Growth or Scale. Your plan lists the brand shoots it includes; extra shoots are optional add-ons.
Can I cancel anytime?
Heat
Yes. Plans are month-to-month. Tell the Heat team before your next renewal and we’ll cancel your plan.
Can I see Heat before choosing a plan?
Heat
Of course. Book a 15-minute demo: send your restaurant and contact details, then pick a time. Our team walks you through Heat and helps you find the right plan.
You run the restaurant. We run your social.
Book a 15-minute demo. Our team walks you through Heat and helps you find the right plan for your restaurant.
- You approve every post
- Month-to-month
- Cancel anytime
$99a month on Starter. No contract.