+234% more people reached organically
Your food gets seen by more people, without additional ad spend.
Organic reach+234%
Your restaurant’s social manager
Heat turns your social media into orders.
Heat plans your posts, coordinates local Creators, learns what works and tracks sales through your POS.
Illustrative product preview
cafehabana +34% salesCuban-Mexican · NoLita · posts with Heat
$80158 orders this week
your restaurant’s social managerIllustrative conversation
What did Instagram bring in this week?
Heat
29 orders. $912 in sales this week, tracked through your POS. I’ve turned the winning reel into an ad. Next week’s shoot is already booked.
Your social media should bring in customers. Not likes.
Heat handles the work and shows the sales behind your posts.
Don’t know how much your posts bring in.
Heat connects to your POS and ordering systems to show the sales behind your posts and ads, online and in-store. Likes and views don’t pay the rent.
Don’t have time to handle social media.
Heat plans and posts while you run the restaurant.
Don’t know what to post or how to produce it.
Heat plans the posts, coordinates your Creator and handles the edits.
Don’t know how to run and optimize ads.
Heat runs your ads and uses the results to improve them.
Don’t know what to improve next time.
Heat learns which posts bring in orders and adjusts what comes next.
How it works
Heat runs the marketing. You run the restaurant.
YOUR RESTAURANT · YOUR STRATEGYIllustrative previewHeat
your menu, your neighborhood, your next week. planned.
Build your strategy
Heat learns your menu, your customers and your neighborhood. It follows food trends and picks the ideas that fit your restaurant.
LOCAL FOOD CREATORSIllustrative previewHeat
creator booked. your dishes, your team, your place.
Bring in local creators
Local food creators come to your restaurant to shoot your dishes, people and place. Heat handles the coordination and turns the footage into ready-to-post content.
INSTAGRAM + TIKTOKIllustrative previewHeat
posts scheduled for the best time on each platform.
Publish at the right time
Heat publishes at the best time for each platform. You keep running the restaurant.
FROM ORGANIC POST TO LOCAL ADIllustrative previewHeat
winning reel promoted. I’m adjusting the ads as results come in.
Turn winning posts into ads
Heat spots the posts that perform best organically and turns them into optimized ads for targeted diners. It adjusts the ads as results come in.
FROM YOUR POSTS TO YOUR POSIllustrative previewIllustrative sales from social$912
29 sample tracked orders
Static product preview, not live POS dataTrack orders and sales
Heat connects to your POS and ordering systems to track the orders and revenue attributed to your posts and ads, online and in-store.
RESULTS → NEXT WEEK’S PLANIllustrative previewHeat
I’ve used this week’s sales to update next week’s plan.
Improve what comes next
Heat learns which posts and ads bring in orders. It uses those results to update your plan and improve what comes next.
See what your social media actually sells.
Heat connects to your POS and ordering systems to show the orders and revenue attributed to your posts and ads, online and in-store.
See what you spent, what it brought back and the cost per tracked order. Each result shows its source and measurement period.
More sales. More time for your restaurant.
Organic reach, sales growth, return on ad spend and hours saved.
Organic reach+34% sales growth
Online and in-store sales, six months after starting with Heat.
Illustrative sales view+34%
- $121
- $0
- $412
- $268
5× ROAS
$5 in sales for every $1 spent on ads.
5×
- Your quietest service
- The dish regulars order
- When not to post
- What sells on rainy Fridays
12 hours back every week
Heat handles the planning, Creators, posts and ads.
Illustrative Creator workflow12h
Owners first
See their stories
Meet Café Habana, Tio Nacho, Xe May and Gyro World. Explore their public feeds and the feedback behind their stories.See their stories →
Your plates
Real restaurant footage
Content owners can keep using.See the public work →
Your block
Local
Café Habana, NoLita. The owner credits the videos with helping grow sales.See Café Habana’s posts →Restaurants that hired Heat.
Their feeds are public. Open them and judge the work yourself.
Café Habana@cafehabana
The owner credits the videos.
Café Habana’s owner credits the restaurant’s video content with helping grow sales.
See Café Habana’s posts ↗Tio Nacho@tionacho_nyc
Hours back every week.
Emigdio reports saving hours each week compared with producing content himself. He has recommended the service to a friend.
See Tio Nacho’s posts ↗Xe May@xemaysandwich
Real footage they can keep using.
Xe May values having its own restaurant footage to reuse, along with automatic posting.
See Xe May’s posts ↗Gyro World@gyroworld
See the work for yourself.
Explore the restaurant’s posts on its own Instagram feed.
See Gyro World’s posts ↗Your kitchen could be next.
Heat handles the content, posts and ads. You see the sales attributed to them, online and in-store.
Pay like an independent.
Prices are per restaurant/month. Meals for food Creators and ad spend are not included.
Starter
$99/ month
- 1 post/week
- 1 food Creator collaboration a month
i
Local food Creators visit and make content in exchange for a meal.
- 1 brand shoot a year
i
A dedicated session for professional photos and videos of your restaurant.
- POS + ordering attribution
Social
$249/ month
- 2 posts/week
- 4 food Creator collaborations a month
i
Local food Creators visit and make content in exchange for a meal.
- 2 brand shoots a year
i
A dedicated session for professional photos and videos of your restaurant.
- Instagram + TikTok
- POS + ordering attribution
Growth
$399/ month
- 3 posts/week
- Unlimited food Creator collaborations
i
Local food Creators visit and make content in exchange for a meal.
- 4 brand shoots a year
i
A dedicated session for professional photos and videos of your restaurant.
- Instagram + TikTok
- Ads management: up to $1,000/month in ad spend
- POS + ordering attribution
Scale
$699/ month
- 4 posts/week
- Unlimited food Creator collaborations
i
Local food Creators visit and make content in exchange for a meal.
- 6 brand shoots a year
i
A dedicated session for professional photos and videos of your restaurant.
- Instagram + TikTok
- Ads management: up to $3,000/month in ad spend
- POS + ordering attribution
Ask Heat anything.
How do I know it’s bringing in sales?
Heat
Heat connects to your POS and ordering systems to show the orders and revenue attributed to your posts and ads, online and in-store. You see what you spent and what came back.
What do I actually have to do?
Heat
Approve the content, welcome Creators when they visit, and tell Heat when something changes. Heat handles the planning, coordination, editing and publishing.
What’s the difference between food Creators and a brand shoot?
Heat
Food Creators visit and create content in exchange for a meal. A brand shoot is a dedicated session for professional photos and videos of your restaurant. Heat coordinates both.
Do I stay in control?
Heat
Yes. Heat proposes, you decide. You approve content before it goes live and can ask for changes.
What do I pay beyond my subscription?
Heat
You cover food Creator meals and your advertising budget. Your plan lists the included brand shoots. Extra shoots are optional add-ons.
Can I cancel anytime?
Heat
Plans are month-to-month and you can cancel anytime.
Your restaurant, next
See what Heat would post for you this week.
Start with your restaurant. Heat builds the plan, coordinates Creators and prepares content for your approval.
you approve, Heat posts